Crossroads takes action to save vulnerable kids from road accidents

Crossroads, the 51% black-owned value chain logistics organisation, will visit Sophakama Primary School in Du Noon, Milnerton, Western Cape, on 16 May, 2017, for Grade 0 and Grade 1 learners, to promote the Road Freight Association’s (RFA) Safety For All campaign to learners.

Previously disadvantaged and underprivileged young children are particularly vulnerable when crossing roads because children are easily distracted and their smaller size makes them susceptible to sustaining life- threatening injuries.

“Safety For All was launched in 2014 and Crossroads has heartily backed this campaign because of the benefits to so many communities affected across South Africa,” says Arend du Preez, MD of Crossroads. “We have many drivers on the roads every day and particularly in the area around Du Noon. It’s of the utmost importance that children are made aware of road safety and know how to keep themselves safe when crossing roads, particularly in disadvantaged areas, where many kids travel home from school without adults since their parents are at work. It’s a situation that places the children of rural and disadvantaged communities particularly at risk and makes it more important for us to focus our education efforts there. Having the Captain Safety mascot and other fun teaching aids helps to make the event enjoyable for the kids.”

The project aims to teach learners in disadvantaged communities how to stay safe on the roads. The second phase of the programme kicked off in 2015 by introducing the Road Safety curriculum through training manuals and other teaching aids. These aids included mats painted with roads, houses, and street signs for children to play on using toy cars.

The curriculum contains 11 modules delivered by trained educators. Captain Safety, a special RFA mascot, will also attend the day’s activities at Sophakama Primary School.

About Crossroads Distribution

Crossroads, a subsidiary of Comunity Investment Holdings (CIH), is a diversified domestics and regional services group with associated capabilities internationally, owning an impressive blue chip customer base in its sector.It is a key role-player in the logistics and supply chain management environment in Southern Africa with an associated footprint in Europe. The business employs roughly 900 people, owns more than 380 vehicles, and has access to superior subcontractor vehicles and retains its own warehouses. Crossroads’ strategy combines the best available skills and supply chain management specialists and, where necessary, best in breed IT systems that enable it to provide customers with the most efficient and cost effective logistics and supply chain management solutions available. Crossroads is SABS 14001, 18001, and 9001- certified for SANS and ISO environment management system, health and safety management, and quality management systems compliance. These qualities have seen the business quietly and consistently maintain robust partnerships with South Africa’s biggest and most successful organisations, such as Total, South African Post Office (SAPO), Xstrata, Hulamin, Air Liquide, Anglo Platinum, Distell, Kumba Iron Ore, and many others for the past nearly 100 years. For more information visit privately held Crossroads’ website at