Jowells Namiba becomes Crossroads

To sustain competitive advantage in today’s challenging logistics and supply chain arena, Crossroads Distribution has consolidated its operating divisions into a cohesive, customer-centric logistics force under one brand: Crossroads.

A long-time subsidiary of Crossroads, Jowells has been active in Namibia since 1971. As one of the country’s leading road transport operators, Jowells caters to a range of blue-chip clients including Chevron, Total Oil, Namibia Custom Smelters, Namib Mills and Trentyre.

“The new approach ensures that our capital resources and skills are focused on delivering an integrated and differentiated service to each and every client that satisfies their unique needs,” says Crossroads CEO Gerhard van der Horst.

Now these specialised core capabilities will all go to market under the single Crossroads banner – Transportation Management, Dedicated Contract Carriage, Short Haul, Less-than-Truckload Distribution, Shared and Dedicated Warehousing, and Broking.

Crossroads’ Courier/Express Parcel solution, which remains under the SkyNet international franchise, will add speed and lead-time reduction to the greater Crossroads offering.

An invested infrastructure of regional depots allows Crossroads to receive, collect, consolidate and deliver freight for distribution across the country, reducing costs and lead times.

“We believe that the secret to a customer-centric approach lies in combining our capabilities to provide customised, synergistic and cost-effective solutions to meet the changing needs of our mainly blue-chip and multinational clientele within diverse industrial and commercial sectors – fuel, mining and freight.”

“This philosophy positions the supply chain at the epicentre of an organisation’s operations to become a source of competitive advantage,” says Van der Horst.

“As a logistics partner with the expertise to audit, re-engineer and optimise the supply chain, Crossroads can substantially reduce the amount of capital required for a client to sustain operations. Now our capabilities can be put to the test in Namibia, where we expect to increase service levels and help our clients to improve their profitability and mitigate risk.”

Given that the existence of a flexible and responsive supply chain is becoming an increasingly important determinant of competitive advantage, and that the environment in which companies operate is changing at a faster pace, the potential value created by combining your logistics partner’s core capability with your own becomes a clear advantage.

Crossroads has an annual turnover of more than R1bn and a staff complement of 3,000. In addition to 35 distribution hubs that deliver to over 450 towns daily, Crossroads has access through 200 gateway cities to more than 1,100 hubs internationally via its SkyNet franchise.